Workshops and Master Classes For Holistic Therapists
Our range of marketing workshops and master classes have been designed to help you promote your holistic therapies business more effectively.
Workshops
The Expedition to Success - Marketing Your Holistic Therapies Business (our flagship 2-day workshop) gives you a broad overview of marketing, and practical tools to help you promote and grow your holistic therapies business. Click here to read more about this workshop, see what's included, and check out our calendar.
Master Classes
Our master classes are designed as a series from which you can pick and choose, depending on your business requirements - book into one or the series of four at your convenience. Click here to read more about these master classes or check out our calendar.
- Increasing Revenue in Your Small Business - This master class provides a high-level overview of marketing in which we'll help you to clarify your business vision, understand how to segment the market and identify the most lucrative clients, find new clients and keep your existing clients coming back. We'll also discuss the importance of tracking your marketing activities to ensure you stay on track to achieve your business goals.
This master class is ideal if you need a broad overview of what marketing is and how it works.
- Marketing Your Business Online - Getting Started - This master class provides an overview of the exciting world of online marketing. We'll discuss why having an online presence is critical, what makes a good website, how to go about creating and structuring your website, how to ensure your website is visible in the search engines and how to launch your website. We'll also discuss webhosting, domain names and setting up email.
This master class is ideal if you don't yet have a website or if you want to understand the basics of search engine optimisation.
- Creating Low-Cost Online Marketing Campaigns - This master class shows you how to build your online presence and take advantage of many of the free and low-cost marketing techniques that the Internet has made available. We'll cover the importance of targeting your audience, how to build a client database, how to plan your marketing campaigns, what landing pages are and why they're critical, and how to track and measure your marketing activities. We'll also look at some low-cost online advertising options.
This master class is ideal if you want to use your website more effectively to promote your business, or to understand how to get more "bang for your buck" from your existing marketing activities.
- Promoting Your Business with Social Media - This master class is about the growing phenomenon of social media and how you can make the most of it. We'll discuss what social media is and outline some of the many low-cost marketing opportunities this medium makes available to you. We'll cover blogging and social media sites such as Facebook, Twitter and YouTube, as well as the opportunities and risks involved with social media. We'll also look at some case studies of small businesses that are successfully using social media to attract and retain more clients.
This master class is ideal if you want to learn more about social media, and whether it's appropriate for your business.
