About Melanie Surplice
Melanie Surplice is the Managing Director and head trainer at Revive Holistic Marketing. Following a successful 20-year corporate career, Melanie chose to combine her love of marketing and communications with her passion for holistic therapies and start Revive. As an Associate and Certified Practising Marketer with the Australian Institute of Marketing, Melanie has:
- Over 13 years international marketing communications experience across the technology, media and publishing, tourism and holistic therapies sectors; in global, public companies, SMEs and small start-ups. Melanie is currently the marketing manager for a leading Australian information services company.
- Over 7 years in field/regional marketing roles; including marketing campaign development and execution, lead generation and sales support, online and direct marketing, marketing and sales collateral development, event, tradeshow and conference management, sponsorships, customer communications, advertising, public relations, partner collaboration and support, and premium management.
- Over 6 years experience in global public relations, both in-house and agency side; including developing and implementing global and local PR campaigns, managing geographically dispersed external agencies and PR teams; media, analyst and community relations, CEO and executive support, reputation and crisis management, and message development. Amongst other projects, Melanie has been involved in the external communications surrounding public listings, company acquisitions, executive departures, redundancies and numerous strategic product launches.
- Over 12 years writing experience across print and online mediums; she has written and edited ranges of marketing collateral, sales collateral, newsletters, case studies, by-lined articles, media analysis reports, executive reports, white papers, messaging/positioning documents, presentations and speeches, advertisements, websites, blogs and features.
- Been published as a freelancer writer in Australia, England and America, and has written about topics as diverse as information management, systems management, network security, supply chain management, biometrics, consumer technology, outsourcing, business re-financing, marketing, public relations, media monitoring and measurement, digital video and photography, stop motion animation, travel, personal development and holistic therapies.
- Over 6 years commercial and personal experience with various social media platforms. Melanie currently blogs, Facebooks and tweets, and is fascinated with the opportunities and risks that social presents to businesses. Melanie's first blog, A Surplice of Spin was referenced in David Meerman Scott's best-selling book, The New Rules of Marketing and PR.
- Been a director of her family's business, Relaxas Electronic Publishing since the company's inception 14 years ago. The company was formed in 1996 to use emerging technologies to develop internet-based accommodation booking systems and client-side reservations applications. Relaxas is currently using its technology platform to create a global holistic therapies portal, localtherapy.net.
- 8 years experience in the Australian banking and financial services sector, including roles in computer programming, business analysis, marketing, project management and strategic planning.
- Lectured part-time in the Commerce Faculty at Martin College's Brisbane Campus from October 2008 - April 2009. She also re-developed for the College, several Units of Competency from the BSB07 Training Package.
During a four year posting in the UK from 2004, Melanie trained as a massage therapist, and now holds dual qualifications in the UK and Australia in holistic massage, seated acupressure massage, reflexology and Reiki. She operated her own holistic therapies business, Revive Onsite Massage, in Brisbane for several years. Melanie blogs about holistic therapies at A Surplice of Spirit and A Surplice of Photography.
Qualifications
- 2008 - Cert IV in Training & Assessment
- 2008 - Cert IV in Massage Therapy Practice (RPL)
- 2008 - TouchPro Chair Massage Certification (UK)
- 2007 - BTEC Professional Diploma Course in Holistic Massage Practice (UK)
- 2007 - ITEC Diploma of Holistic Massage UK)
- 2005 - Usui Reiki I and II
- 2003 - Master of Arts in Journalism majoring in print and online journalism, University of Technology Sydney
- 1994 - Bachelor of Business Degree majoring in marketing, University of Technology Sydney
Memberships & Associations
- Australian Institute of Marketing, Certified Practising Marketer (CPM)
- Brisbane Central Toastmasters - currently working through Advanced Communication program
